Exploring the world through servant leadership

Archive for January, 2012

This is me!!

I’m Andreza Andrade from Brazil, I’m a journalist with focus in environment causes and Indigenous rights issues. For several years, I have been working in a Socio Environment Organization as a communication advisor. Throughout of my 10 years living and working as journalist in Amazon Rainforest I have gotten an unique experience in work with Indigenous People and understand in the first hand what are the needs for that important region. Currently, I’m improving my multi media skills in order to be a specialist in New Media. I strong believe that my knowledge and skills will help me achieve my mission that is to help maintain the integrity of the Amazon Rainforest, as well to help the empowerment and recognition of the traditional cultures that live there, such as the Indigenous People.


Jessica Von Schell

 

Hi (insert name) – I’m Jessica Von Schell, a recent graduate from the Walter Cronkite School of Journalism andMass Communication at Arizona State University, it’s a pleasure to meet you.  My background is primarily in public relations and organizational communications.

Through five professional internships and a variety of academic courses I have mastered the art of communications writing and my body of work has supported the successful development of online web content, social media strategies and public relations campaigns for companies like the Phoenix Suns and the Flinn Foundation.

I am passionate about animals, hiking and anything public relations related! I am positive that my breadth of experience can support your organization’s mission and vision and produce metric-driven results. If you are ever looking for apublic relations or communications specialist, please do not hesitate to contact me. Here is my business card.[cid:ii_1352d37c52f9a5d8]


What’s The Ethical Thing To Do?

With the current trend of globalisation setting the stage for the 21st century, we all are being increasingly exposed to cultures that are inherent in countries other than our own.

With this comes the need for understanding, appreciating and adapting to these alien cultures, which in turn leads to the issue of how to decide which set of ethics to adhere to when we are dealing with a myriad of cultures, each with its own set of ethics, that in some cases may even prove to be contradictory.

With this newly changing setting, the question arises as to whether we should religiously follow our own set of established moral ethics, or whether we should compromise on them.

This also entails whether we should remain erect in our ethical stance or, and if we do decide to slouch, to what extent such a leeway is acceptable.

In the US, the structure of moral values is based on socio-economic morality, religious morality, basic morality, puritanical morality, basic social responsibility morality and financial morality.

While the US has a global dominance over various avenues, this does not necessarily translate into whether these should be the overarching ethics to which the world should adhere to.

Which brings out the assumption that a globally uniform standard of values driven by US administrative law should fall under their expectations rather than time honoured religious and moral codes.

For instance, the notion of religion arises a lot and repeatedly in Arab cultures, where ethics is set within the frames of what the religion prescribes.

Furthermore, local cultural traditions profoundly affect the working of ethics in certain South American countries, where ‘machismo’ and the ‘ethos of masculinity’ dominates the area of ethics in very substantial ways.

With such discrepancies existing, we need to wonder about how to go about with our actions and remain ethical in all senses, and coming off as having high moral values in the international arena.

It is universally acknowledged that ethics and values changes from one culture to another, but more interestingly, apart from descriptive studies within sociology and cultural anthropology, and some speculative reflections within the Marxist tradition, there has been relatively little detailed analysis on how this occurs.

An interesting way of curtailing this problem if we are to function abroad from our home countries, is to adhere to one set of ethical standards as a minimum level of ethical behaviour.

If the ethical standards in the host country are higher than that of our parent country, the accompanying standards should be modified in an effort to make them stronger.

With this comes the question of the extent to which such modifications can be brought about.

There are two thoughts that are running around today in the field of international corporate ethics.

On the one end are those who follow the idea of radical universalism, where they believe that only one set of ethics must be followed by while operating in different parts of the world.

On the other end are those who believe in ethical relativism, whereby different ethical variations in ethical standards must be graduated, largely depending on individual cultures and social climates within the host countries.

Thus, it would seem that the proper amount for ethical slouching should only be limited to the extent that would not offend the values of the host country, while remaining upright in the overarching set of ethical standards that we specifically and traditionally adhere to.

As such, if we are to function in an international setting, we need to weigh in all that we are exposed to on an ethical level, and carry ourselves in a manner which would least compromise our overarching ethics, while minimising the negative impact our actions may have on the ethical foundation of the host country.


Jessica Choi

My name is Jessica Choi and I am a student at Arizona State University pursuing a degree in journalism and mass communication, with an emphasis in public relations. I am sufficient in using content management systems such as WordPress and can effectively communicate through a variety of social media platforms, including Facebook and Twitter. I also have a background in film and media studies, which include movie promotion and marketing as well as special event planning, management and execution. My goal is to get an M.B.A. from the University of Washington’s School of Business and to someday either become a top public relations executive at a major movie studio or to own and operate a public relations firm in Los Angeles.

 

 

 


Hi! I’m Amy Villarreal

I’ve learned from my time at ASU that I have a genuine passion for writing, problem solving and learning. When I graduate in May 2013 from the Walter Cronkite School of Journalism and Barrett, the Honors College, I want to practice public relations in the fashion industry. I belong in PR because I am patient, yet ambitious, trend setting, yet adaptable, a listener, yet a networker and I have an imagination to work creatively. My background includes working as the head social media producer for a women’s health and lifestyle company and representing the Fiesta Bowl organization as a Queen and Court member. Both of these positions have prepared me for taking on large responsibilities, working with all kinds of people and speaking effectively. I am always seeking more experience to learn more about public relations while also exploring what I can offer to the field.


Justin Beatty

I’m Justin Beatty and I am a 20-year-old student pursuing a masters in journalism. I love documentary film and I love storytelling. I spent 3 months of my junior year producing a documentary as part of one of my college classes. It nearly killed me, but it was the most rewarding experience of my life. Having that under my belt, my goal is to get a M.A. in social documentation from UC Santa Cruz in its competitive SocDoc program. I want to combine my experience in video production and my journalism background to examine and critique society through the stories of real people.


Kelsea Wasung

Hello, My name is Kelsea Wasung. I am pursuing my master’s and bachelor’s degrees in journalism with an emphasis in broadcast at the Walter Cronkite School of Journalism and Mass Communication. I am currently a producer for NewsWatch, Cronkite’s award-winning student broadcast. I have interned with Fox 5 San Diego and Know99, a government-run television station in Phoenix that focuses on stories about youth and education.  The stories I filmed for Know99 aired every night. I was invited to Germany last summer where I met with media and government officials to discuss the differences between German and U.S. journalism. My goal as a journalist is to make a positive difference by reporting on issues that have the potential to change lives for the better. I am also interested in business reporting to help keep corporations honest and help people make informed decisions about their finances. I want to help restore trust in journalists by participating in truthful, accurate, clear, transparent, objective, and meaningful reporting.


Love Journalism

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My name is Goran Rizaov, and I am a business journalist with more than 6 years of experience in the finest daily newspaper in Macedonia. The years of practical work have made me think of making good journalism as of making love. You just forget about the fear of death while you’re doing it.

Currently I’m going through a Professional Development Year fellowship at the Walter Cronkite School of Journalism. The school’s outstanding professors and students are helping me learn advanced Computer Assisted reporting, data analysis, and Online media skills. I believe this knowledge will help me make a recognized contribution in the efforts to make my country and the whole region of South East Europe a more decent place for it’s citizens.

I strongly believe that not a single elected official or influential company has the right for wrongdoing in order to get higher profits or stay on power. That’s why I try to use all available platforms to tell stories that scratch the surface and dig deeper in every important matter for society. I prefer to tell the people what they need to know instead of what they want to know.


Everybody to Slovakia!

I am Elena and I am from Slovakia. Currently I am on a one year Fulbright Scholarship at ASU’ s Cronkite school of Journalism and Mass Communication. Back home I work as a travel journalist writing and editing for various magazines and newspapers. I also work as a lecturer of professionals in the tourism industry.

As a journalist with background in tourism industry my main goal is to research new methods and PR tools on how to effectively promote my country as a tourist destination.  That is why I would like to cooperate with Convention and Visitors Bureaus, Chambers of Commerce and other authorities with tourism on their agenda.

My other goal is to find a better way of promotion of Slovak hotels and resorts with similar product (golf & spa) as those in Phoenix and Scottsdale.

I would also like to cooperate with travel magazines, guides or travel shows, where I could contribute with my knowledge of my country and Central European region.

Finally, I would like to research a way on how to establish an effective, objective and reputable system of evaluation of the hotels and restaurants in Slovakia.


To Be Elevated

Lujain Elevator Pitch Word Cloud

Hi there, my name’s Lujain.

I’m from the Maldives, and currently on a US State Department Fulbright Fellowship at ASU’s journalism school.

Back home, I’m a national news anchor, a university lecturer on multimedia journalism, and also a Communications Director for an IT company.

I have also worked on creative and media related projects for the Maldivian government, the UN and other major organisations back home.

During my time here in the USA I won a video competition that was organised by Harvard University, which in itself was a dream come true for me. I submitted an animated piece on how the future of news would look like.

As part of my time in the US, I wish to gain relevant experiences in how communication tools are utilised to convey effective messages, whether it be in the media, or for it.

Such aspects that I want to explore include the formulation of communication strategies that would aid in branding and the spread of public awareness campaigns, amongst others.

Therefore, I think it would be ideal for me to work for an advertising and public relations agency that would allow me to explore how they deal with the creation and execution of communications related content.

I would love it, if you could just point me in the right direction on how to go about doing this, as you are someone who is well versed in this field.

Thanks and have a great day.

(*Ping* Door Opens)


Emily Timm’s Elevator Pitch

Hello, it’s so great to run into you.

My name is Emily Timm.

I have a range of experience in media and public relations and I think we have a lot to offer each other. My strengths are in writing and oral communication, and mobile and web marketing.

Here’s one of my business cards. You’ll find the URL to my website, too – emilytimm.com – to see my past work. I’d love to meet up with you soon, please email or call me.

Do you have a business card I could have?

Great, thank you. Have a wonderful day and I look forward to talking with you soon.


Julia Tylor

My name is Julia Tylor, and I am a digital journalist. I attend the Walter Cronkite School of Journalism and Mass Communication, one of the top journalism schools in the U.S., where I am working toward both a bachelor’s degree in digital journalism and a master’s degree in mass communication. I will graduate with both in a year, when I’m 21. I work as a copy editor at The Arizona Republic and as a managing editor, chief copy editor and designer for the Downtown Devil, a student-run publication. I have also worked as the social-marketing consultant for a software startup. I have experience in reporting, writing, editing, designing, shooting video and photo, using social media and coding websites. All of these skills contribute to my goal of being a backpack journalist, able to cover the news in a comprehensive and compelling way no matter where my career takes me.


Annie Carson

My name is Annie Carson and I am studying Journalism and Mass Communication (specifically Public Relations) and am set to graduate with both my bachelor’s and master’s degrees in May 2013. I am also pursuing a minor in Justice Studies and hope to attend law school to study Entertainment and Media Law following graduation. I enjoy studying both the positive and negative aspects and uses of social media, and the way that mass media can affect various aspects of justice. I was a Public Relations Intern for the past year at The Lavidge Company, a full service advertising, marketing and PR firm in Phoenix, and worked on accounts such as Banner Health and Discount Tire. I also had the opportunity to check various media into the red carpet at Celebrity Fight Night, where I got to work with and meet publicists for different celebrities. I am currently working at a restaurant in Phoenix called La Grande Orange. I am extremely organized, thorough and creative. I am a member of Kappa Kappa Gamma sorority, am 20 years old, a fourth generation Arizonan, and I hate cold weather.


Gardenia Coleman

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Hello Humphrey Fellows, I’m broadcast-focus multimedia journalist interested in utilizing my journalism skills in a non-profit or corporate setting. I’m also a huge fan of public radio and would like to contribute to a local station by either reporting and/or producing. I’ve directed and co-produced a documentary, “The Keepers”, which aired on AZ PBS. It’s a behind-the-scene look at zookeepers and the animals they care for. Additionally, I’ve interned at PHX11, the city of Phoenix government channel, producing/reporting for the channel. Currently, I intern at ABC15 KNXV. Here I produce segments, write scripts and prepare the show rundown at Sonoran Living, a lifestyles show. After I graduate in May, I plan to stay and work in the Valley.


Elevator Pitch

a>I am Lubna Benjamin, a broadcast Journalist from Pakistan, working in a news channel of the country named Geo Television for six years as Associate Producer with its current affairs talk show Capital Talk. Presently I am in Walter Cronkite School of Journalism studying as a Hubert H. Humphrey Fellow, a fellowship offered by the US State Department for mid-career professionals. During my six years of experience as a broadcast journalist, I have not only produced some special programs, but also made several reports on the topics such as: violence against women, judicial crisis in Pakistan and obsolete condition of government schools. I,as a broadcast journalist and as a part of the talk show always and will continue to highlight the issues that have significance in the life of common man in Pakistan as their problems are usually neglected owing to the political upheavals in the country.


 



While we are in the elevator…

Hi! My name is Evgeny Kuzmin and I am a journalist from Russia. I live in Siberia and am holding there the local news agency chief position. My background came from 5-year-long work at a TV station as a news reporter, I also hold ‘specialist’ degree in journalism. Now I am entirely online as our agency has huge website and all of our activities happen there.
There are hard times for the profession of journalist back home since press is being strictly censored. Things are slightly less complicated in the Internet, since it is not censored yet, unlike specific media that are being established there.
I try to do my best in promoting press freedom principles in my region and my country. I also promote New Media and citizen journalism, as there are still a lotof states, including mine, that are still underdeveloped in terms of Internet usage.
I believe the right way to extend freedom of speech in my society is to help ordinary people realize their voices have power and can be very influential. I help this happen by establishing news platforms for sharing opinions that governmental officials can’t just ignore. My team also makes any possible attempts it can to keep governmental activities as open as possible.