Guy Kawasaki’s New Book on Gaining Hearts

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Mashable (one of my all time favorite blogs/sites to follow) published a great video segment with Guy Kawasaki today on their Behind the Brand channel.

In this case, Mashable is going Behind the Brand of Kawasaki’s new book, Enchantment.

Guy Kawasaki Enchantment Book Emily Timm

In the video and in Bryan Elliott’s mockup of the book, he highlights my favorite quote in Kawasaki’s interview. Kawasaki says, “You have to gain people’s hearts, minds and actions.”

How true?!

When you’re presenting any type of innovation or idea, the most important thing is to “enchant,” as Kawasaki says, your listeners and investors into trusting and buying into your idea and/or plan.

In Kawasaki’s interview, and in his book, he describes how to connect personally with people in order to show them your passion. Your palpable passion increases your trustworthiness, and, ultimately, your personality as a whole.

In other words, people are more likely to invest in others they believe in personally, not just by the numbers.

I also liked his last comments about good ideas vs. implementation. Good things take time; remember that! As young adults, we’re so used to fast paced workflows and having things at our finger tips. As an entrepreneur, though, Kawasaki says you need to be patient and you need to be ready to haul out until the end!

If I hadn’t already done my book report, I would’ve read this book! Even still, I think I may invest in it this summer.

Kawasaki has written a couple other books, has anyone had the opportunity to enjoy any of them?