Exploring the world through servant leadership

Posts tagged “Media”

Emily Timm’s Elevator Pitch

Hello, it’s so great to run into you.

My name is Emily Timm.

I have a range of experience in media and public relations and I think we have a lot to offer each other. My strengths are in writing and oral communication, and mobile and web marketing.

Here’s one of my business cards. You’ll find the URL to my website, too – emilytimm.com – to see my past work. I’d love to meet up with you soon, please email or call me.

Do you have a business card I could have?

Great, thank you. Have a wonderful day and I look forward to talking with you soon.

January 28, 2012 | Categories: Elevator Pitches | Tags: , , , , , | 1 Comment »

Transmedia Storytelling

I really enjoyed Steve Rubel’s talk at this week’s Must See Monday speaker series on transmedia storytelling using social and digital media to create better content and keep stories alive. Steve Rubel is the executive vice president/global strategy and insights, Edelman, an international PR agency.

Rubel began with outlining five big changes over last few years that have caused us to rethink media.
1.Explosion of media channels. Sources of content and info come from professionals, friends, and corporation. The amount of content that was created from the beginning of time up until 2003 is now created in 2 days.
2.We live in a multi-screen world. There are four main screens people consume media from: TV, tablets, smartphones, computers.  Experiences are now connected, watching, tweeting and using Tablets.
3. Every Company can be a media company. It’s extremely difficult to be a corporation and a media company, but now there are opportunities for companies to go directly to audiences, which wasn’ t true 10 years ago.
4. Stories are social. People share what they read and what to engage with the content.
5. Stories last forever. Google is where stories go to get reincarnated, because it’s such an influential channel. Arguably the most powerful media entity next to Facebook.
But with all those changes, Rubel said there are still three things that haven’t changed.
1.Time and attention are finite. It’s a problem as a content creator because of overload and competition
2.We love a good story. When crafting your story, think about the conflict, setting, protagonist, antagonist, plot and leverage technology to tell the story and reach people.
3. Content is king. If you create content that people want to read, you will be successful. There is tremendous room to be innovative.
The key insight Rubel shared with the attendees is the concept of the media cloverleaf, four overlapping circles of traditional, social, owned and hybrid media. At the center of the cloverleaf are two strategic assets: a deep understanding of search mindset and good content. According to Rubel, effective storytelling spans the media cloverleaf in order to better reach audiences which are now living in a multi-screen world.
Traditional media is mainstream, high reach with trained journalists, media that clients want to be featured in the most. Examples are NYT and CNN. 
Hybrid media is born digital, consists of blogs that act like media companies, have personalities,are more search-savvy and aggregate material. Examples are TechCrunch, Huffington Post and Politico.
Owned media is corporate produced and co-produced own media content through websites and mobile apps and can have strong SEO. Rubel recognized GE, Starbucks and American Express as leaders in owned media.
Social media is all the social networks that have a built-in audience like Twitter and Facebook. Rubel said social media is not a cure for marketing and PR, but simply a part of the system.
Rubel also highlighted the important of creating strong content and making information findable for users. Using tools like Google Insights and Analytics can help media companies, journalists and PR practitioners select better search terms and key words to attract traffic to their sites. He said PR needs to use language that matches up with what readers and robots are searching for and not just use nice lexicon that clients want. Infographics, photography and slideshows are also very popular ways to keep people’s attention and to represent complex information in an easy manner.
As an aspiring PR practitioner and freelance writer for non-profits and NGOs, I was very interested in this topic and hope to learn how to use all the media platforms to get my clients’ message out and persuade audiences to support their social and humanitarian causes.

November 21, 2011 | Categories: Events | Tags: , , , , , , | Leave A Comment »

On Convergence

On the 1st of October we visited Channel 12, Azcentral.com and Arizona Republic. These three media institutions have been in a convergence process.

It was a highly informative visit for all of us. Before the visit I had many questions in my mind. I found the anwers to some of them  during the visit and I wanna share three of them with you.

1) Is convergence a process forced by the financial difficulties experienced by these institutions due to global economic crisis ( It reminded me some of the families in my country who moved to the same house due to financial difficulties of global economic crisis)?  Simply no. In fact these three insitutions tried to converge at the beginning of 2000 ’s but it was a failure.  The executives of these institutions stated that it was not a simple process.  They observed the examples around them very carefully for a long time. They saw that the process required a good preparation and the companies that started converging without preparing enough due to financial difficulties have not been successful.

2) They can converge physically simply by moving to the same place but how can they converge in their approach to news? I think this is the most difficult part of convergence process.  The executive of azcentral.com told me that it was really difficult. He said it was not difficult to converge the approaches in sports news or in breaking news but especially in investigative journalism it is hard to converge. That’s why these three institutions has delayed converging in this part of journalism.

3) Does this process work in our countries? Difficult. I believe for this process to work in other countries the market share of the media insitutions are important. In some countries one media institution has a share of 30-40 percent of the whole industry. I believe, in such countries it is difficult to talk about convergence.

October 5, 2010 | Categories: media | Tags: , | 1 Comment »

Run And Burn With Freedom Flag by Aleksandra Dukovska

I like the idea to look back at media behavior on “Burning the Koran” case and to sketch some conclusion. First, I am not challenging the idea of free speech. I am not challenging the USA Constitution First Amendment. Although, I want to underline that media should have certain responsibilities when they discover people who want to expose themselves on one issue.

“Burning the Koran” case of Florida Pastor Terry Jones is the example how media can run one story only because at some point there will be some flame somewhere. The question whether he will burn the Koran or not became more important than the message he attempted to deliver. “Burn the Koran or not at this point, he’s already achieved his goals.

Will he burn it this weekend? Next week? If not him, surely someone else will do it, right? Send the cameras there, too? How about a reality TV series, where the season finale is the burn-or-don’t decision?”, the director of the Knight Center for Digital Media Entrepreneurship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication Den Gilmore wrote in his article Look in the Mirror.

Hints delivered from outside world could bring the biggest audience to the media. “Burn the Koran” speech or sentence can easily reach emotions of public, attract attention and ensure ratings. Florida Pastor Terry Jones succeeds to attract attention of decision makers, politicians, public and viewers. His mission is accomplished.

Is this has correlation with the right of free speech? Alternatively, maybe is attempt to expose idea that is not very creative? Yes, history knows examples of burning books. In Hitler’s Germany, that was common practice.

Is this should become a common practice in today’s America, as well?

September 14, 2010 | Categories: media | Tags: , , | 1 Comment »