by Ivana Braga
Spending a weekend learning about blogging doesn’t look fun at first glance. But, if it is a WordCamp, definitely go for it. My first WordCamp Phoenix took place on January 17-19, in Chandler, Arizona. As Brazilian journalist immersed in this new tech world, it was an awesome learning opportunity and the event attracts interesting people. There were a lot of things, three sessions happening at the same time, so I am able to share a piece of the ones I checked out.
First of all, WordCamp is about WordPress. Maybe I should have said that before. If you still are out (I doubt!), jump into this dynamic content management system. I have had a WordPress blog since 2007 and I have created and managed few others as part of my job. They are the simple ones that everybody with a google account can have. Now, I’m going to the next level. The session What Is WordPress & How to Install by Sé Reed was perfect for that. There, I knew that CCN, Best Buy, Forbes and Justin Bieber have WordPress as website platform.
- Keys components of a great website: Content (post and page), Functionality (plugins) and Design (themes).
- There is no ready website. It’s always in construction.
- The history about WordPress there is a interesting relation between WordPress, WordPress Foundation, Automatic and Matt Mullenweg. You should find out http://en.wikipedia.org/wiki/WordPress.
- Her presentation is also a good tutorial to install WordPress according to your interest.
- Which theme premium to choose? the one that gives more flexibility, which means that it allows change in content and functionality. Use themes separate the plugin – Say no to “themugin”.
- Below is a snapshot of her slide about difference between wordpress.com and wordpress.org.
- Her slides have a lot of more information.
I saw part of the talk of Ken Granger on Building Websites that Visitors Actually Want to Use: Google Analytics & The Sticky Factor.
- Websites should provide answers for two questions: What do you want from your visitors? What the visitor wants from you?
- Someone said, maybe it was Ken Granger, that if we can’t track the website, we can’t manage it. And more, today’s data is essential to decision making. He presented how free tools such as Google Analytics, Google Trends and Google Webmaster help to know better visitors/customers’ expectations and how to respond to them.
- Here the slides.
Security Best Practices, by Brennen Byrne and Sam Hotchkiss was another interesting session. I thought this session will be very tech, but surprisingly I got a lot of tips from it. One of the best sessions I had.
- Never email the administrator’s password. Nobody change it after the first login.
- Don’t share the password with entire office. Not everybody needs the administrator password, which allows all kind of changes on the website. Most of the time editor password is enough. Giving some work to rackers choosing something different than “admin” for your administrator account.
- Be friends with Google Authenticator. Two step confirmation minimizes the risk to have account stolen.
- Trying password manager on your computer it is safe and will make strong passwords and remember those for you.
- Backup your website.
- Checklist of security – getclef.com/wordpress-security-checklist
- More sources specially for advance users in their slides
Hit Publish, Now What? How to Promote Your Content Through Social Media by Stacy Harriswas a very open session because people asked a lot of questions, according their interest. I attended a session in TechPhoenix led by her, have a look at it too here.
- Be remarkable in social media by good content, consistency and engagement.
- Be present: share content, keep your site updated, comment on other people’s stuff, answer questions, participate on Google communities, tweet chats etc.
- Make people read your hashtag, don’t just place it at the end of your sentences;
- Do not use all 140 characters for your tweet, leave space to people RT and add their stuff.
What Is Your Site Without Content And What To Do About It by Greg Taylor
Simple. Good content demands a lot of work. So, he shared some aspects that could facilitate that process.
- There are three typical reasons to make content: for your community (educational), positioning (brand) and conversional (call people to action). Make money or generate revenues is not a goal, but a result. From those, before making each content knowing your why; and for whom (audience).
- What are you passionate about? It helps to choose subjects and which media to use.
- Make time to write content, schedule it.
- Do encourage thoughts such as I’m not good enough or I don’t have time. Just do it.
Content to Cash: Leverage content to attract clients, streamline workflow, and increase profits by Jennifer Bourn
I really enjoyed this session. It started by the very common thought I have: what is new to write. But, what about repurpose, reusing, and recycling?
- It seems that everything was written, but your audience may not know.
- Start making a list of the headlines or subjects people often ask you, search for ones you like, things you are able to write about. For each headline write a note, topics, key words, some ideas to develop on the post.
- Do as many you can. 52 headlines could mean 1 blog post per week for a year!
- If each headline could become 8 new? It’s good isn’t it?
- Look at the example of a post how to make more sales on line.
Different people learn different ways. So, a blog post becomes a webinar that becomes audio, and then transcript etc. Awesome!
Edited by Darby Fitzgerald
Grammatically revised by ASU Writing Center – Downtown, since English is not my first language.
February 9, 2014 | Categories: Blogging, media, online | Tags: Blogging, content website, Hubert Humphrey Fellowship, Ivana Braga, security on the internet, social media, wordCamp Phoenix, wordpress | Leave A Comment »
When I started watching the State of the Union on Tuesday, I thought I was going to focus on the social media – what was happening on Twitter, Facebook and Instagram. But my plan changed when I started watching the live stream of President Obama’s speech on the White House’s website. Last year, I watched the live stream on CNN’s website. This year I googled “state of the union live stream” and clicked on the White House’s link. I didn’t think much about which live stream I chose, but I’m glad that I stumbled upon this one. Instead of a normal live stream, the White House website’s live stream was enhanced with graphics on the side. The graphics went along with whatever President Obama was speaking about at the time. If he was talking about healthcare, a graphic about health care went up. If he was talking about jobs, a graphic about jobs was up. I thought this made the live stream more interesting for viewers and made you think about the topics more.
In addition to the graphics, the website also provided viewers with pre-written tweets.
The pre-written tweets, like the graphics, also went along with what the President was saying. People could quote the President without having to type out what he was saying. I thought this was a smart way for people to interact with the State of the Union.
For viewers watching on their television, they could access the same content (graphics and tweets) as the live stream viewers, just without the speech.
What I thought was most interesting about the White House website’s live stream was that there was a live Q&A broadcast, called Open for Questions: State of the Union Broadcast, right after President Obama’s speech ended. I had no idea this was happening, but I stayed tuned to find out what it was. The Q&A had a panel of advisers from the White House answering audience member’s questions about or from the State of the Union and also questions submitted via Twitter, Facebook and Google+. It made the State of the Union more social and interactive than ever before. It was an interesting idea that I think will stick around.
*All photos were taken as screen shots during the State of the Union and Open for Questions: State of the Union Broadcast live streams on http://www.whitehouse.gov/live
TechPHX is a mix of meeting, workshop, mingling, and sharing. It takes places annually in Phoenix by one group of engaged people, all of whom are volunteers. The main topic is technologies. Speakers share how they’ve used technology for their business, job and communities. It’s not a group of tech people speaking a language that only they understand. They make things simple and easy to apply because their journeys were similar to ours in most cases. This year, TechPHX happened on the 16 and 17 of November. Even without anybody talking about it, a visit to its website made me sure I wanted to be a part of TechPHX.
Beyond what the sessions discussed, I first of all learned that a few people can help many others. Besides, I have the confirmation that the revolution is not going to be televised! I know in my country there are many people doing it and others willing to embrace this kind of sharing community, and I hope I will be able to contribute with it soon.
Directly to the point – I attended these sessions: Sources for online business, Powering Your Business with Google+, Passion -> action -> change (community organizing, story telling, and action plans for making your passion a reality), Using Pinterest For Your Business, Strategic marketing for small business, Taking Offline Networking Online and Closing session: Be Dangerous. I will try summarize each one. By the way, you can have access to all of the sessions in stream at the website TechPHX.
|Sources for online business|
|Nicole and Marc Spagnuolo opened the event by telling how they built The Wood Whisperer, their dream and business. They advise to Network in events such as conferences, seminars, with TechPHX working for fun and business; Be collaborative with others in the same field, when you expect less you are making business; If you started offering free content and change to paid, don’t cut all content. Continue to offer those and make new paid – it keeps loyalty; Making one simple app for mobile; that is not expensive, but its presence in the Apple store drives audience for your website/business, even if you don’t sell the app; Having someone that can divide tasks and brainstorm will increase your capacity. Nicole wrote a detailed post about this: http://nicolespag.com/resources.|
|Powering Your Business with Google+, by Shannon Hernandez|
|I never cared about Google +. People add me in their circle, but I don’t even remember the last time I went there. From now, I will spend some time to make my Google + more +.|
Why? Google + indexes content and helps it show up in google search based on keywords;
1 – First of all, we need content, in other words a blog or website;
2 – Blogging regularly such as weekly;
3 – Focus on profile page as it is our own brand;
4 – Use hash tags to facilitate indexation;
5 – Be an authority providing relevant content, blogging for others websites, answering question, re-share content, interact with authorities (people who are trusted), building alliances to share content.
Next step: Know what is Google Authorship?
|Passion -> action -> change (community organizing, story telling, and action plans for making your passion a reality) by Kathy Jacobs|
|She talked about how one’s expectations might not match what we really want to do, but we do to fit in one’s expectations. It was the most powerful session I had at the TechPHX. It’s simple to explain. We want to know how to manage all tech tools for a purpose – give our message, share our passion. What Kathy did was started from the beginning.|
1 – What are our passions about, it doesn’t matter what others think, we should be passionate. Do we know our passions?
2 – How to communicate our passion? Are we able to share our passion and engage people on it? Are we able to express our passion in 15 words?
3 – If we don’t know the first two answers, what is the value of those tech tools?
Next step – I didn’t take many notes about that session, but I have that content inside myself. I’m rethinking about my blog content, what I really want to share, my presence in social media, and how to communicate better my passion and how people can help me. If I do it, I can use all the tools properly.
|Using Pinterest For Your Business by Desiree Ford|
|I don’t even have a Pinterest. But I went to this session because I saw how it is growing in the Top trend of using social media.|
Why? – Pinterest drive traffic for our content. We attract people by the cute pictures and link them with our website; And, through it, verify your website.
1 – In case of business, make your own content, produce or use stock photos, but do not steal pic from the others to sell your things;
2 – Fill all the board information, and most importantly connect with a link that works.
3 – Engage audience: like pins, re-pin, comments are the most valuable interaction in all platforms;
4 – Drives traffic with: add text to images; Pin check lists and tutorial: 5 ways to things, Top wherever; Make Group Board can drive followers because involve others in develop content (it’s been used more for fun things than business);
5 – Best time to pin: 2pm-4pm and 8pm -12pm.
Next step: Discovering what are Board Ambassadors Link… and woobox.com;
Gold tip: Amazing source to create your own images: infogr.am and picmonkey.com
|Strategic marketing for small business, Michel Hunter|
|I would suggest to watch the stream because Michel shared some charts and graphics that facilitate the understanding of strategy by visualization, but it was not available. In sum, he talked about the dedication and planning required to succeed in owning a business. Once the owner usually is the marketer, or the owner must wear many hats which can prevent focus and planning.|
1 – 4 key elements in marketing: Alignment; Research; Strategy and Execution;
2 – Which levels your businesses are: You must know where you are, in order to go where you want.
3- Plan to integrate off-line and online efforts;
4 – Promotion strategy: Collect costumer information. It is easier to bring back someone who already knows your business than to find a new one.
5 – Content is the king, but pay attention on: core message, information age, how people find you, credibility, how to step above your competitors.
Next step: What your life looks like if you accomplished 3 tasks everyday for your own business.
|Taking Offline Networking Online.|
How to build a business with social media networking, by Stacey Harris
|She started establishing boundaries, identifying herself as a social networker, not social marketer. The main point I got from that session is that I should match my online schedule to my offline because both require planning and time, and both bring results.|
1- Know somebody at the conference, meet-up etc. After the event reach out online by social media;
2- Go to online events. For example see the tweet.chat calendar and join a group, the same of LinkedIn and Google +. Be recognized in this group by providing valuable sources; Follow the hash tag; Build relationships and follow them on Twitter;
3-Plan your time in social media: 15 minutes to answer questions, comments, like things and re-share; 1h – to show up in online events, etc. Measure the time spent according to your interest in each one;
4-Consistency is the king – Keep doing it periodically;
5-Be authentic. Keep the same bio everywhere. You could use different pictures, but the same way.
Next step: Organize you online contact creating list in Twitter with the name the group or chat and how you knew them.
|Be Dangerous by Derek Neighbors|
|That was a powerful closing session. He challenged the audience to approach each other. It was a reflection about how we have used tech tools and Internet collectively, but not for the advancement of humanity. I highly recommend to watch the stream. Some provocations:|
We are more connected and more lonely than ever before.
What does this generation have as a legacy for others?
How to start to move humanity forward in significant ways?
What is your magnificence?People who challenged the way the life is, suffered. Look at Socrates for example;
It’s not enough break the pattern. We need others to put creativity on it.Strong communities move humanity forward.
Innovation is to create wealth, share experience and be collaborative.
Do you want to be the media personality or the revolutionary?
November 21, 2013 | Categories: Events, online | Tags: Arizona state university, Blogging, Google +, Hubert Humphrey Fellowship, Ivana Braga, Markting, Online Business, Phoenix, Pinterest, social media, TechPHX, Walter Cronkite School of Journalism | 4 Comments »
This week, I had the privilege to listen Bob Schieffer sharing his experiences on multiple occasions. Having years of experience in broadcast journalism, Schieffer witnessed many important turning points in American history.
Schieffer covered politics in his career. I was impressed essentially by his comments on American democracy and media. He strongly criticized the way politics work in the United States and he said the system is broken. He was quite pessimistic about the situation: “This is worst than any time in DC, I don’t see anything good coming soon”. According to him, the way that the politicians fundraise for their election campaigns makes the system very fragile. When the senators and congressmen arrive in Washington DC, they don’t represent their constituency anymore. Their view is already determined by the business interests of their supporters, therefore there is no more room for discussion and healthy debate.
Schieffer underlined the damage of political polarization to the democracy which is another reason blocking a dialogue between Republicans and Democrats. His observation is that the polarization reached to an extent where even a democrat and republican politicians do not socialize together, avoid all contact with each other fearing that would harm their political career by giving the impression that their political standpoint is not clear.
During his speech, Schieffer not only highlighted the changing political environment but also pointed out the changing ways of communication between citizens by the use and rise of social media. As indicated by him, social media facilitates citizen movements and organizes people even in the lack of a leader, as it was the case in Egypt. Yet, he emphasized the role of investigative journalism and the independently gathered information for a healthy democracy. In his words, “Independently gathered information is vital for democracy as much as the right to vote.”
There are many lessons for all politicians and journalists from all around the world to learn from Schieffer’s more than 40 years of experience which covers hot topics such as democracy, freedom of media, communications revolution, polarization, and political dialogue. While we arrive conclusions about the United States, we should also rethink these notions in our context.
by Derya Kaya
This week I had to read a book for my Human Sexuality class called “Oversharing” by Ben Agger. It discussed social media and blogging in a critical light that removed me from the normal “social media savvy” attitudes of the Cronkite School and showed me some of the societal problems with constantly updating Twitter and Facebook. The author defined oversharing to be when people “divulge more if their inner feeling, opinions, and sexuality than they would in person, or even over the phone.”
Agger argued that replacing in-person interaction with texting, tweeting or blogging is dangerous to society. In his view, discourse is lost in a tweet or Facebook post, and a blog is akin to a diary entry. Some of his viewpoints seem archaic and lack research, such as his commentary on blog posts. He doesn’t understand that the concept of blog has changed, and can mean a whole range of things, from someone ranting at Obama to a journalist conducting an investigation of a business. He simplifies many online practices, categorizing Facebook posts as pointless drivel about people eating enchiladas (like, his perception of Facebook is people engaging in the banalities of life) or Twitter as simplified chatter. He does not understand that many people use social media as an interface for sharing important information like newspaper articles or breaking news.
However, he makes some relevant points about how the smartphone becomes an extension of the hand, and how we always seemed to be “plugged in” in today’s day and age. As I read to class this week, he wrote, “I favor connection but not necessarily round-the-clock connectivity. We gain the world by lose ourselves in it.” It does make me sad that when I go to a restaurant with certain family members, we tap away at our smart phones instead of having a real conversation. And sometimes at my internship, even though my editor’s desk is 10 feet away, we email each other questions and conversations. I don’t know how much of a difference walking over to him and chatting would make, but I’m sure that we are ignoring something fundamentally human.
Agger theorizes that we all feel alienated in some sense, and the Web is there to fulfill our sometimes-overpowering loneliness. I know that I have to fight getting on Facebook every 10 minutes, even when I know I don’t need it. It’s nice to see what my friends are doing, but it’s also a waste of time to know every detail of their lives when I could be getting homework done or watching a movie or reading a book. It really, usually is a waste of time.
I wonder what the differences are in some of the fellows’ countries, where the Internet might be slower and everyone probably doesn’t have a smartphone. Do people feel more comfortable speaking to each other? Today almost all of my friends prefer texting over talking on the phone. Talking on the phone requires much more effort and complete dedication of one’s attention. Do people seem just a bit more physically connected in your home countries?
In the end, I think speaking in person needs to be held at more value than it is today. Nothing is better than a good old fashioned conversation, whether it’s a source, family member or friend.
Before Facebook and Twitter had fully gathered steam and the ethics regarding social media weren’t clear, one local news organization in New Haven, Connecticut, faced a difficult challenge in assessing what information was accessible and what information was private with a big homicide story. In looking to minimize harm but still continue to lead the nation’s coverage of the developing story, Independent faced a challenge in balancing ethics and still getting the job done. Here is a presentation providing all the facts that analyze what Independent did in this particular case, step-by-step.
Alright… so we all want to be leaders, yes. But most of us also do a lot of following, and many of us will usually do the following in the coming years as we graduate and work our way up ladders and etc.
I read a great article today by Tom Treanor off my Google Reader from CopyBlogger.com regarding the best ways to get “in” with people in your community over social media. Now, I have to admit that my new career world is surrounded by people who’re completely dialed into social media, so many of these post as a real challenge to me.
For those going into fields where social media isn’t necessarily a sixth sense, you can probably just start by talking about what you can do for a company/person with social media and you’ll be “in” within seconds (trust me, it works). Regardless of where you are or where you’re going, though, these are skills you’ll probably want to consider and even brush up on in the coming years and social media expands and innovates.
There are 14 tips total, but I’m only going to go over the first four because you should really check it out yourself!
- “Start cultivating:”
- Treanor suggests starting small by picking a couple people/businesses and subscribing to their blogs, following their Twitter, and connecting with them in every other way possible (Google+, Facebook, LinkedIn, younameit). Once on their radar, pick up events their hosting and go to them, as well as engage with them online.
- Almost like sucking up but Treanor says it’s more like showing them you’re interested by reading their stuff and “thinking about it.” Much like the above bullet, share some of their posts with your own comments, comment on their blog, Tweet back to them, etc.
- Treanor says if you see holes in their social media, fill it. Help other followers find their way on the Facebook, maybe create a mini-tutorial post for the person/company. If you see anything you think could use some editing, send them your edits and ideas.
- This is a great one by Treanor and one I agree with wholeheartedly. If you see a connection between this person/business and another person you already know, connect them!!! The term, “it’s who you know,” didn’t come out of nowhere. Especially in Phoenix you’ll find it’s a relatively small world; making an extra connection is a great way to get ahead for everyone.
Coming off of Wednesday’s Cronkite Global Conversation, one thing that I found particularly interesting was hearing how Russian President Dmitry Medvedev is the most followed person in Russia on the social media site Twitter (with 198,823 followers). With countries around the world entering the “social media age”, we are left to watch and see how world leaders respond and react. In the case of Medvedev, he has clearly chosen to embrace the use of Twitter as part of his personal branding. Other world leaders are also taking up social media as a platform of representation. Consider Barack Obama, who currently has 12,834,291 followers. For some slightly less obvious Twitter users, consider this article (although slightly outdated) from the Huffington Post about world leaders who tweet.
With such a new medium, inevitably there will be growing pains as leaders look to take on Twitter as a means of communication with those they lead. I will use Medvedev as an example again, and point to his “accidental retweet” of a profane insult aimed at his political opposition back in December of 2011.
Even Obama hasn’t been immune to the harshest Twitter lesson of all: the unfollow button. He reportedly lost some 40,000 followers in a 24-hour span after engaging in a day-long Twitter campaign.
With more and more leaders looking to use Twitter to communicate, it is important to remember that the person behind the tweets we see often may not be the leader themselves, but could be someone from their campaign or an aide. The internet removes the visual or audible connection to the leader we have in something like a speech. It will, however, certainly prove useful in some fashion as technology continues to evolve and play a more important role in policy.
March 5, 2012 | Categories: Uncategorized | Tags: Hubert Humphrey fellowship program at Walter Cronkite School of Journalism, medvedev, obama, retweet, social media, twitter, world leaders | 2 Comments »
Alex and Evgeny on Wednesday led an enlightening discussion about the influence of social media in the world’s two giants: China and Russia. China is the largest country in terms of population, and Russia is the largest in terms of size, so the widespread use of social media has a large impact both within the countries and from a global perspective.
In Russia, Twitter reigns supreme. Spin-offs of Facebook (such as VK) are more common than Facebook itself, but Twitter is used by many. (One interesting fact we learned from Evgeny is that the most popular person on Twitter in Russia is Dmitry Medvedev, the president.)
In China, the situation is much different. After rioters used social media to collaborate, the Chinese government blocked many social-media sites, including Twitter, Facebook and YouTube. While there are ways around the ban (such as a VPN, or virtual private network), people in China most often use the microblogging site Weibo as a way to communicate and collaborate. Weibo is the most popular microblogging website in China, with 250 million users.
Alex mentioned that Weibo gives the Chinese people a way to speak freely, despite the constraints their government has placed on their Internet usage. They use Weibo to criticize the government — which, in some cases, has prompted the government to act change. In the bullet-train accident last summer, for example, the Chinese government promised to investigate after an outcry erupted on Weibo.
In Russia, social media serves a similar purpose. The hot-button issue in Russia at the moment is governmental corruption, and Prime Minister Vladimir Putin (who is seeking the presidency) is at the heart of the controversy. Russians have been using Twitter to organize peaceful protests that have drawn thousands of people to Moscow and elsewhere in protest of Putin’s policies.
The use of social media to criticize government and even react to perceived injustice draws direct parallels, for me, to the Occupy movement that sprang up last year around the United States. The movement was (and still is) without a central leader, yet it drew huge numbers of people to cities all over the country, including Phoenix. They rallied in response to what they saw as an unjust economic system, and they used social media to hold the movement together. Twitter became a platform for spontaneous organization and constant updates from the protesters, and Facebook groups played a huge role in amassing crowds for the protests.
Having seen firsthand the exponential impact social media can have on empowering a group of like-minded people to come together with one voice, it was enlightening to hear that social media in Russia and China are being used in a very similar way. Both Evgeny and Alex talked about a “new generation” in their respective countries — a generation of citizens who use the power of the Internet to mobilize and to express their opinions to or about their government. I think the same thing is happening here in the U.S., and it’s exciting to see how social media is continuously evolving and being used to further causes all over the globe.
Taati and Mona both gave riveting presentations today about their home countries — Namibia and Egypt, respectively. I was amazed by how little I really knew about both of these countries. I learned more today than I would reasonably be able to fit into a blog post, so I want to narrow it down to two common themes I saw in both presentations: uprising against oppression and the use of social media.
I admit I don’t know much about the war in Namibia against South Africa, other than what I learned today. But the basic theme is similar to the recent uprising in Egypt: It was a fight for democracy, equality and freedom from oppression. That fight isn’t limited to Namibia and Egypt, of course — there are parallels to it in the Arab Spring and even the American Revolution. I think we all have a basic human desire to be treated with dignity and respect — a desire that transcends cultural boundaries. It’s interesting to see how that plays out in different countries.
One difference I noticed between the two struggles for freedom was Egypt’s widespread use of social media, both leading up to the revolution and during it. Of course, this has a lot to do with the time period — Namibia’s freedom fight occurred between 1966 and 1988, before social media took root. But it’s incredible to me how much of a role social media played in spreading the revolution in Egypt. Egyptian activists used social media to issue a call to arms to their countrymen to rise up against Hosni Mubarak, and what’s more, it worked. I think here in the U.S., we often underestimate the power of tools like Twitter and Facebook. We tinker around with them, but people on the other side of the world used these websites as a way to unite and rise up to defeat an autocratic ruler in a matter of days. Although the situation in Namibia was different, I wonder what would have happened if social media had been around during the war in Namibia. Would it still have lasted 22 years?
Namibia is on a path to reconciliation and increased stability, but that doesn’t mean social media has no place in the country. Taati talked about Vision 2030, the government’s quest to improve the quality of life of Namibians to the level of their counterparts in developing countries. I feel like social media could help bolster this in so many ways. It could help small businesses network and grow. It could empower women — only recently allowed to play a major role in the workforce — to start up their own businesses and be able to prosper. Whether it’s being used to promote a cause or as a professional tool, social media has an incredible potential for influence that I think a lot of us tend to take for granted when we use it on a daily basis.
I really enjoyed Steve Rubel’s talk at this week’s Must See Monday speaker series on transmedia storytelling using social and digital media to create better content and keep stories alive. Steve Rubel is the executive vice president/global strategy and insights, Edelman, an international PR agency.
1.Explosion of media channels. Sources of content and info come from professionals, friends, and corporation. The amount of content that was created from the beginning of time up until 2003 is now created in 2 days.
2.We live in a multi-screen world. There are four main screens people consume media from: TV, tablets, smartphones, computers. Experiences are now connected, watching, tweeting and using Tablets.
3. Every Company can be a media company. It’s extremely difficult to be a corporation and a media company, but now there are opportunities for companies to go directly to audiences, which wasn’ t true 10 years ago.
4. Stories are social. People share what they read and what to engage with the content.
5. Stories last forever. Google is where stories go to get reincarnated, because it’s such an influential channel. Arguably the most powerful media entity next to Facebook.
2.We love a good story. When crafting your story, think about the conflict, setting, protagonist, antagonist, plot and leverage technology to tell the story and reach people.
3. Content is king. If you create content that people want to read, you will be successful. There is tremendous room to be innovative.
Traditional media is mainstream, high reach with trained journalists, media that clients want to be featured in the most. Examples are NYT and CNN.Hybrid media is born digital, consists of blogs that act like media companies, have personalities,are more search-savvy and aggregate material. Examples are TechCrunch, Huffington Post and Politico.Owned media is corporate produced and co-produced own media content through websites and mobile apps and can have strong SEO. Rubel recognized GE, Starbucks and American Express as leaders in owned media.Social media is all the social networks that have a built-in audience like Twitter and Facebook. Rubel said social media is not a cure for marketing and PR, but simply a part of the system.